Proposals can be a daunting task for many organizations, but they don't have to be. I have been involved in writing, planning, developing and producing more than 1,000 sales proposals. In fact, my team and I were instrumental in helping to increase revenue tenfold over a six-year period.
I have worked in every stage of the proposal development process, from strategy development to the nuts and bolts of daily operations to the alignment with finalist presentations. I have formalized RFP response processes, updated standard language, developed databases for efficiently storing and finding information, overseen the growth of the Writing and Marketing team and positioned the team for success through two acquisitions in two years.
Whether you are looking for someone to serve as your proposal development team, revamp some tired language or provide ongoing assistance with Executive Summaries and other key sections, I am here to help.
ACME |Consumer Campaign
Some consumer campaigns are developed for individual buyers, some are developed for users within an organization, and some are even developed as a sales tool. With the ACME campaign we met two of these objectives.
ACME was developed to meet increased client requests for a campaign that would engage their employees in employer-sponsored wellness programs. The campaign became a central part of the sales process and led to an increase in new sales as well as a new revenue stream for existing clients.
Your clients' successes are a gold mine for promoting your company. People love stories, especially success stories. Tap into your clients' successes to tell your story.
I have worked with internal resources to identify individuals and organizations who have a great story that they are willing to share. Whether it's an organization exceeding its objectives or an individual meeting his/her goals, your clients can tell your story in a way that you can't. They can give the first-hand experience of using your product or service, and how it has benefited them. No amount of marketing literature can do for your organization what a well-written client success story can do.
Your prospects can relate to case studies, let them see themselves in the successes you have achieved for other clients.
Just a sample of my work. To see more or discuss possible work >>